The Power of Persistence
Four years ago, I set out to write a book about people who became successful entrepreneurs in the second halves of their lives. I undertook this challenge for several reasons but at the heart of it all was a personal one. I wanted to know what it takes for an ordinary boomer like me to excel at business ownership.
It took hundreds of hours of research, more than 40 interviews and at least six or seven manuscript rewrites (I lost count after the fifth round) but I finally finished. This month, I self-published Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40.
The journey renewed my admiration for authors of all stripes, including the ones mentioned in this post by Debra Eve of Later Bloomer. It also taught me that self-publishing is very much an entrepreneurial endeavor.
Like any startup, a professional-quality book requires seed money, third-party resources, marketing, timetables and risk…
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